Australia Day is the perfect time to celebrate all things Aussie – from stunning beaches to iconic brands that embody the nation's unique style and laid-back vibe. When it comes to men's underwear and swimwear, Australia is home to some of the most innovative and fashion-forward labels in the world. Whether you're looking for bold, colourful designs or high-performance swimwear, these standout Aussie brands are redefining men's essentials.
AussieBum: The Quintessential Aussie Icon
No list of Australian underwear and swimwear brands would be complete without AussieBum. With their bold designs and cheeky attitude, AussieBum has become synonymous with Australian beach culture. Their swimwear features vibrant colours, daring cuts, and lightweight fabrics that are perfect for a day in the sun. Meanwhile, their underwear collection offers everything from classic styles to enhancing cuts for maximum confidence. AussieBum isn't just a brand – it's a celebration of Australian pride and individuality.
Signature Styles:
- Low-rise briefs with bold prints.
- Retro swim trunks inspired by vintage Aussie beachwear.
2EROS: Premium Design Meets Functionality
Sophistication meets innovation with 2EROS, a brand known for creating premium-quality underwear and swimwear for the modern man. With sleek, contemporary designs and luxurious fabrics, 2EROS caters to those who value both style and comfort. Their collections often draw inspiration from nature, with earthy tones and unique patterns that exude understated elegance.
Signature Styles:
- Slim-fit swim briefs with bold geometric patterns.
- Underwear made with eco-friendly bamboo fibres for all-day comfort.
Supawear: Fun, Vibrant, and Sporty
Supawear is all about energy and self-expression. This brand is for the guy who's not afraid to stand out with bold colours and playful patterns. Supawear's collections blend athletic influences with a modern, urban edge, making them ideal for active lifestyles. Their underwear and swimwear are designed to support movement while keeping you stylish.
Signature Styles:
- Colour-blocked swim trunks with vibrant details.
- Athletic briefs with moisture-wicking technology.
Marcuse: Sleek and Luxurious
For men who appreciate high-end craftsmanship, Marcuse delivers. This Australian brand takes swimwear and underwear to the next level with sleek cuts, luxurious fabrics, and daring designs. Marcuse is known for its sexy yet sophisticated aesthetic, perfect for those who want to turn heads at the beach or poolside.
Signature Styles:
- Minimalist swim briefs in solid, striking colours.
- Designer-inspired underwear with a tailored fit.
Teamm8: Where Athleticism Meets Style
Blending athletic functionality with modern fashion, Teamm8 creates collections that are both practical and stylish. From their bold underwear designs to their sleek swimwear, Teamm8 focuses on empowering men to look and feel their best. Their activewear-inspired pieces are ideal for the gym, the beach, or just relaxing in style.
Signature Styles:
- Classic swim shorts with clean lines and modern detailing.
- Comfortable boxer briefs with sporty accents.
Budgy Smuggler: Cheeky and Playful
No Australian swimwear roundup is complete without Budgy Smuggler. Known for their cheeky name and playful designs, this cult-favourite brand has become a global sensation. Budgy Smuggler's swimwear is fun, vibrant, and unapologetically Aussie, often featuring humorous prints and quirky designs that embody Australia's laid-back humour.
Signature Styles:
- Swim briefs with iconic Aussie motifs like kangaroos and koalas.
- Customisable options for a truly unique look.
Funky Trunks: Bold Designs for Athletes and Beachgoers
As the name suggests, Funky Trunks is all about bold, eye-catching swimwear. Known for their vibrant prints and high-performance fabrics, this brand is a favourite among athletes and beach enthusiasts alike. Funky Trunks swimwear isn't just stylish – it's built for durability and comfort, making it perfect for both casual wear and intense training sessions.
Signature Styles:
- Bright, patterned swim trunks that pop.
- Durable swimwear designed for competitive swimmers.
Why Australian Brands Stand Out
Australian men's underwear and swimwear brands are globally recognised for their creativity, quality, and individuality. Whether you're drawn to the cheeky charm of Budgy Smuggler, the luxury of Marcuse, or the athletic edge of Teamm8, there's a brand to suit every personality and preference.